Esthete Jewellery House
Every woman knows that the secret of her evening attire and consequently of her inimitable style depends in many ways on the harmonious combination of her favourite jewels and of the perfectly chosen dress. The Esthete Jewellery House that has claimed to be a leader uniting two worlds, that of jewels and that of fashion industry as two segments which are tightly interwoven with each other, plans to put a new spin into mastering this truly aesthetic combination. The first Fashion Week from Esthete took place in Moscow from 14 to 18 March 2011.
The Fashion Week from Esthete bears a democratic spirit with it and is not based on commercial principle. Aesthetics remains the main and sole criterion for selecting participants. The Esthete Jewellery House is a free platform for designers of various fashion currents and of various degrees of celebrity; for people who look for new, non-standard solutions in their creativity and break stereotypes existing in the world of fashion industry. It is to them that Esthete opens wide opportunities for harmonising the world of clothes and that of jewellery fashion. The Fashion Week from Esthete shows no favouritism; everybody is equal before the laws of fashion, style and high art.
Independent fashion designers from Russia and Belarus such as Aleksandra Serova, Olga Rusan, Nelli Agafonova, Alina Assi, Sergei Pugachev, and the brands Lakbi, Cartas, YanaStasia have selected the Fashion Week from Esthete for demonstrating their new collections. Some of them are also participants of the Volvo Fashion Week in Moscow.
A unique ambiance reigned during the Fashion Week from Esthete. The whole of the three floors were decorated with luxurious jewels, and one could not help looking at them, hardly ever having enough of it! On the last floor, the designers demonstrated their models to numerous rapturous guests to the accompaniment of stirring music.
The Fashion TV channel, the magazines Esthete, Fashion Collection, NightStyle, Moda Topical, and the web portal FashionEducation.ru were the official information partners of the event.
Famous artists, fashion designers, editors of glossy magazines, TV presenters, etc. were the guests of the shows.
The list of the invited persons included Dmitry Dibrov, Tatiana Vedeneeva, Nikas Safronov, Lera Kudryavtseva, Anastasia Volochkova, Evelina Bledans, Angelika Agurbash, Oksana Fedorova, Lolita Miliavskaya, Marina Golub, Viktoria Lopyreva, Tatiana Navka, Victoria Bonia, Prokhor Shaliapin, Kornelia Mango, Nikolai Baskov, Kay Metov, Anastasia Makeeva, Marina Demchenko, and others.